{"id":1014,"date":"2021-11-11T15:19:03","date_gmt":"2021-11-11T08:19:03","guid":{"rendered":"https:\/\/wp.ocm-vn.com\/?p=1014"},"modified":"2023-07-24T10:43:27","modified_gmt":"2023-07-24T03:43:27","slug":"thi-truong-nganh-lam-dep-va-cham-soc-ca-nhan","status":"publish","type":"post","link":"https:\/\/ocm-vn.com\/en\/thi-truong-nganh-lam-dep-va-cham-soc-ca-nhan\/","title":{"rendered":"TH\u1eca TR\u01af\u1edcNG NG\u00c0NH L\u00c0M \u0110\u1eb8P V\u00c0 CH\u0102M S\u00d3C C\u00c1 NH\u00c2N N\u0102M 2021"},"content":{"rendered":"

\u01af\u1edbc t\u00ednh doanh thu \u0111\u1ea1t 2.151 tri\u1ec7u USD trong n\u0103m 2021, ng\u00e0nh l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n (global Beauty and Personal Care) t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 xu h\u01b0\u1edbng thay \u0111\u1ed5i v\u00e0 li\u00ean t\u1ee5c t\u0103ng tr\u01b0\u1edfng d\u00f9 ph\u1ea3i ch\u1ecbu \u1ea3nh h\u01b0\u1edfng t\u1eeb COVID-19.<\/strong><\/span><\/p>\n

\"Ng\u00e0nh
Ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u1ef9 ph\u1ea9m \u0111\u00e3 c\u00f3 s\u1ef1 thay \u0111\u1ed5i trong \u0111\u1ea1i d\u1ecbch COVID-19<\/figcaption><\/figure>\n

\u0110\u1ea1i d\u1ecbch COVID-19 trong hai n\u0103m 2020 v\u00e0 2021 \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, trong \u0111\u00f3 c\u00f3 Vi\u1ec7t Nam. M\u1ed9t s\u1ed1 ng\u00e0nh h\u00e0ng b\u1ecb tr\u00ec tr\u1ec7, nhi\u1ec1u c\u1eeda h\u00e0ng m\u1ef9 ph\u1ea9m t\u1ea1m ng\u01b0ng ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c thay \u0111\u1ed5i h\u00ecnh th\u1ee9c kinh doanh. D\u00f9 v\u1eady, m\u1ed9t s\u1ed1 ng\u00e0nh h\u00e0ng li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe, v\u1ec7 sinh c\u00e1 nh\u00e2n v\u00e0 \u0111\u1eb7c bi\u1ec7t ch\u0103m s\u00f3c c\u00e1 nh\u00e2n l\u1ea1i c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng r\u00f5 r\u1ec7t.<\/span><\/p>\n

T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p trong n\u0103m 2021<\/span><\/strong><\/span><\/h2>\n

Nh\u1edd s\u1ef1 ph\u00e1n \u0111o\u00e1n v\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, m\u1ed9t s\u1ed1 ng\u00e0nh h\u00e0ng c\u00f4ng ngh\u1ec7 m\u1ef9 ph\u1ea9m trong n\u0103m 2021 \u0111\u00e3 c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng t\u1ed1t h\u01a1n so v\u1edbi th\u1eddi \u0111i\u1ec3m tr\u01b0\u1edbc khi \u0111\u1ea1i d\u1ecbch x\u1ea3y ra. Theo d\u1ef1 \u0111o\u00e1n c\u1ee7a website Statista.com, doanh thu \u01b0\u1edbc t\u00ednh c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n tr\u00ean th\u1ebf gi\u1edbi l\u00e0 518.146 tri\u1ec7u USD v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng l\u00ean \u0111\u1ebfn 5,54%. Trong s\u1ed1 \u0111\u00f3, doanh thu c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n \u0111\u1ea1t 229.304 tri\u1ec7u USD, chi\u1ebfm t\u1ef7 tr\u1ecdng kho\u1ea3ng 44%.<\/span><\/p>\n

 <\/p>\n

\"Bi\u1ec3u
Bi\u1ec3u \u0111\u1ed3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00e1c ng\u00e0nh h\u00e0ng ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p c\u1ee7a Vi\u1ec7t Nam qua c\u00e1c n\u0103m. Ngu\u1ed3n: T\u1ed5ng h\u1ee3p th\u00f4ng tin t\u1eeb data tr\u00ean trang Statista.com<\/figcaption><\/figure>\n

T\u1ea1i Vi\u1ec7t Nam, kho\u1ea3ng th\u1eddi gian gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i trong nhi\u1ec1u th\u00e1ng qua \u0111\u00e3 th\u00fac \u0111\u1ea9y nhu c\u1ea7u ch\u0103m s\u00f3c da v\u00e0 c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i nh\u00e0 t\u0103ng cao. Theo th\u1ed1ng k\u00ea t\u1eeb Statista.com, doanh thu c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n \u0111\u1ea1t m\u1ee9c 965 tri\u1ec7u USD, chi\u1ebfm t\u1ef7 tr\u1ecdng 44,87% t\u1ed5ng doanh thu ng\u00e0nh ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p (2.151 tri\u1ec7u USD) v\u00e0 l\u00e0 ph\u00e2n kh\u00fac c\u00f3 doanh thu cao nh\u1ea5t th\u1ecb tr\u01b0\u1eddng n\u00e0y. \u0110\u1ee9ng th\u1ee9 hai l\u00e0 s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da v\u1edbi doanh thu \u0111\u1ea1t 600 tri\u1ec7u USD.<\/span><\/p>\n

C\u00f3 th\u1ec3 th\u1ea5y, xu h\u01b0\u1edbng l\u00e0m \u0111\u1eb9p c\u1ee7a ng\u01b0\u1eddi ti\u00eau dung t\u1ea1i Vi\u1ec7t Nam v\u00e0 th\u1ebf gi\u1edbi \u0111\u00e3 c\u00f3 s\u1ef1 thay \u0111\u1ed5i r\u00f5 r\u1ec7t trong m\u00f9a d\u1ecbch COVID-19. \u0110\u1eb7c bi\u1ec7t, ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng c\u1ee7a ph\u00e2n kh\u00fac ch\u0103m s\u00f3c da v\u00e0 c\u00e1 nh\u00e2n t\u1ea1i Vi\u1ec7t Nam v\u00f4 c\u00f9ng l\u1edbn, nh\u1ea5t l\u00e0 v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m s\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u l\u00e0nh m\u1ea1nh, th\u00e2n thi\u1ec7n v\u1edbi s\u1ee9c kh\u1ecfe v\u00e0 m\u00f4i tr\u01b0\u1eddng.<\/span><\/p>\n

 <\/p>\n

It can be seen that the beauty trend of consumers in Vietnam and worldwide has changed markedly during the COVID-19 pandemic period. In particular, the market growth potential of the skin care and personal care segment in Vietnam is huge, especially with products using healthy, health-friendly and environment-friendly ingredients.<\/span><\/p>\n

\"\"<\/p>\n

L\u1eddi k\u1ebft<\/span><\/strong><\/span><\/h2>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 b\u1eaft k\u1ecbp v\u1ec1 doanh thu v\u00e0 th\u00fac \u0111\u1ea9y ti\u00eau th\u1ee5 c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, c\u00e1c c\u00f4ng ty Vi\u1ec7t Nam c\u1ea7n n\u1eafm b\u1eaft xu h\u01b0\u1edbng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi t\u00ecm m\u1ed9t n\u01a1i gia c\u00f4ng m\u1ef9 ph\u1ea9m uy t\u00edn.<\/span><\/p>\n

N\u1ebfu b\u1ea1n c\u00f3 nhu c\u1ea7u ho\u1eb7c t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 OCM<\/strong> c\u0169ng nh\u01b0 d\u1ecbch v\u1ee5 gia c\u00f4ng m\u1ef9 ph\u1ea9m OEM\/ODM, h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua s\u1ed1 Hotline: (028) 394 92 902<\/strong><\/span> ho\u1eb7c Email: info@ocm-vn.com<\/a>. OCM s\u1ebd t\u01b0 v\u1ea5n, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m theo xu h\u01b0\u1edbng v\u00e0 \u00fd t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

The Beauty and Personal Care industry in Vietnam has tended to grow despite being affected by COVID-19 and is expected to reach USD 2,151 million in 2021.<\/span><\/p>\n

\"\"<\/p>\n

The COVID-19 pandemic in 2020 and 2021 has seriously affected the beauty market around the world, including Vietnam. Some categories were stagnant, many cosmetic stores temporarily closed or switched to another business forms. However, number of health-related sectors like personal hygiene and especially personal care witnessed the remarkable growth.<\/span><\/p>\n

OVERVIEW OF BEAUTY AND PERSONAL CARE MARKET IN YEAR 2021<\/span><\/strong><\/h2>\n

Thanks to the understanding of market trends, cosmetic industries in year 2021 have had better growth than before the pandemic. According to the website Statista.com, the estimated revenue of beauty and personal care products in the world is 518,146 million USD, growing with the CAGR of 5.54% by 2025; while sales of personal care products reached USD 229,304 million, accounting for about 44%.<\/span><\/p>\n

\"\"<\/p>\n

Source: Statista.com <\/em><\/p>\n

In Vietnam, the period of social distancing over the past several months has boosted consumer demand for \u201cat-home\u201d personal care and skin care. According to statistics from Statista.com, sales of personal care products is projected at $965 million, accounting for 44.87% of the total revenue of the beauty care industry ($2,151 million) and becomes the most important segment in this market, following skin care products with sales reaching 600 million USD.<\/span><\/p>\n

\"\"<\/p>\n

OVERALL<\/strong><\/span><\/h2>\n

Although the COVID-19 pandemic has affected the cosmetics industry worldwide, the beauty and personal care market is growing. Particularly for Vietnam, the growth rate and consumption per capita of Vietnam is still quite low compared to the world market. This is also a big challenge for cosmetic companies in Vietnam.<\/span><\/p>\n

In order grow sales and promote consumption of beauty and personal care product lines, Vietnamese companies need to grasp market trends and find a reliable OEM cosmetic partner.<\/span><\/p>\n

If you would like to find out more information about our company and our OEM service, please kindly click here<\/strong><\/span> <\/a>and contact us at Hotline:<\/strong><\/span> (+84)<\/strong> (28) 394 92 902 <\/strong>or email: info@ocm-vn.com<\/a> .<\/span><\/p>\n

 <\/p>\n

Link to About us<\/a>. | Process<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"

\u01af\u1edbc t\u00ednh doanh thu \u0111\u1ea1t 2.151 tri\u1ec7u USD trong n\u0103m 2021, ng\u00e0nh l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n (global Beauty and Personal Care) t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 xu h\u01b0\u1edbng thay \u0111\u1ed5i v\u00e0 li\u00ean t\u1ee5c t\u0103ng tr\u01b0\u1edfng d\u00f9 ph\u1ea3i ch\u1ecbu \u1ea3nh h\u01b0\u1edfng t\u1eeb COVID-19. \u0110\u1ea1i d\u1ecbch COVID-19 trong hai n\u0103m 2020 v\u00e0 2021 \u0111\u00e3 […]<\/p>","protected":false},"author":3,"featured_media":2515,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69,70],"tags":[99],"_links":{"self":[{"href":"https:\/\/ocm-vn.com\/en\/wp-json\/wp\/v2\/posts\/1014"}],"collection":[{"href":"https:\/\/ocm-vn.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ocm-vn.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ocm-vn.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ocm-vn.com\/en\/wp-json\/wp\/v2\/comments?post=1014"}],"version-history":[{"count":3,"href":"https:\/\/ocm-vn.com\/en\/wp-json\/wp\/v2\/posts\/1014\/revisions"}],"predecessor-version":[{"id":2516,"href":"https:\/\/ocm-vn.com\/en\/wp-json\/wp\/v2\/posts\/1014\/revisions\/2516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ocm-vn.com\/en\/wp-json\/wp\/v2\/media\/2515"}],"wp:attachment":[{"href":"https:\/\/ocm-vn.com\/en\/wp-json\/wp\/v2\/media?parent=1014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ocm-vn.com\/en\/wp-json\/wp\/v2\/categories?post=1014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ocm-vn.com\/en\/wp-json\/wp\/v2\/tags?post=1014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}